Greetings, I would like to introduce you to IDM LabTrack. Our company was founded on the belief that advanced technology can make a significant difference in improving patient safety while delivering operational efficiency. Our commitment to improving the systems on which health care providers rely has helped to ensure the integrity of millions of critical lab specimens. And, with hundreds of hours of experience in the design, development and distribution of business information and automatic identification in the health care industry, our solution has demonstrated quantifiable improvement in our customer’s bottom line. We’re proud of what we’ve done so far, but we continue to strive for excellence in delivering the highest levels of productivity and accuracy to improve your medical laboratory operational efficiency. I look forward to working with you in the future. Sincerely,

Peter Allison
CEO & Founder

IDM LabTrack has been developing and deploying comprehensive business information management systems for healthcare applications since 2007. Its LabTrack™ solution is a unique, track and trace system combining advanced radio-frequency identification (RFID) technology and proven data gathering and analysis capabilities to help control laboratory costs, significantly reduce errors and risk, and ensure patient safety. LabTrack™ provides solutions for the clinical and anatomic pathology laboratories for hospitals and commercial laboratories.

Key Executives

Our seasoned management team has had considerable success across the healthcare, pharmaceutical information technology and business management sectors. The technical team brings decades of experience designing, developing and distributing innovative business information and automatic identification products.

Peter Allison, CEO: Mr. Allison founded and serves as a Director of IDM LabTrack, Inc.  In 1998, he founded and continues to serve as Managing Director of Biogenesis Investment Group, LLC, a healthcare venture company focused in biotechnology and medical devices. Mr. Allison has over 30 years of experience in business management, venture capital and debt equity placement. A frequent college speaker and lecturer, Mr. Allison has served on multiple boards including the University of Washington School of Public Health within the UW School of Medicine, Gonzaga University, and is a current board member of the Arizona BioIndustry Association (AZBio).

He is a graduate of the University of Washington (B.A in Economics) and Seattle University (Juris Doctor).

Robert Grenley, CFO: Mr. Grenley has over 25 years’ experience in financial management, business development and entrepreneurial experience, including nine years in Radio Frequency Identification (RFID) corporate development and investor relations. This financial experience includes managing early stage organizations with equity capital. Mr. Grenley’s broader financial management experience includes over 10 years of direct portfolio management and investment expertise including common and preferred stock, stock options, corporate and municipal bonds as well as syndicated investments and private placements.  Mr. Grenley holds a BA in Economics from Duke University.

David Spears, Vice President- Sales and Marketing: Mr. David Spears is a sales and marketing professional with over 15 years’ experience, proficient in all areas of healthcare sales and marketing, David began his career with Abbott Laboratories developing sales territories in CA.  After 4 successful years with Abbott, David moved to a (then) small startup company Ventana Medical Systems, driving top line revenue through securing strategic alliances and partnerships.  In 2005, David accepted a position with Quest Diagnostics in their Hospital Diagnostics Division.  David again delivered superior performance for 8 years by delivering top line growth in Idaho, Montana, Washington and Oregon.   David has a proven track record as a high-energy sales executive with excellent communication, presentation, and problem solving skills. Mr. Spears received his BS in Economics from Westmont College.

Amy Oriza, Vice President, Operations: Amy has 18 years experience managing and providing oversight to purchasing, accounting and
production operations. She has directed the operations of several small and mid-size companies.

Russ Rowe, CIO: Russell Rowe has over thirty years’ experience in companies ranging in size from venture capital startups to a Fortune 300 company with $12 billion in revenue.

Russ has held positions of Chief Information Officer, Chief Technology Officer and Chief Security Officer for various companies nationwide including a biotechnology company and a bank. His emphasis has been on Healthcare, Pharmaceutical and Bioscience.

Currently serving as President of the Board for the Lymphoma Research Foundation and is a member of the Arizona Business Leadership Association.  Russ is an Arizona native living with his wife and two children in Scottsdale.

He holds a B.S. in Computer Information Systems from the University or Arizona and an MBA in Technology Management from the University of Phoenix, Summa Cum Laude.

Press Kit
Our Partners

IDM LabTrack is proud to partner with the industry's leading technology companies.

Avery Dennison
The Biofore Company
Sliger Designs
Zebra Technologies

Learn More About Our Partners